Vision
and Values:
AATCO’s Vision
is to be known for outstanding quality of
our products and services that meet or exceed
our customer expectations. Simply put, to
experience the sheer joy of creating high
quality food products that we would be proud
to serve at our homes to our children, family
and friends.
Our vision will be supported
by our Values that convey
what we stand for & believe in and are
the bedrock of the organizational culture:
- Consistency and reliability as a
source of high quality products, providing
for high customer satisfaction
- Dedication and attention to details
to arrive at a sustainable high quality
- Innovate constantly to prosper individually
& collectively
- Hard work, honesty and continuous
self-improvement
- A deep Respect for the individual,
encouraging individual ability and creativity
AATCO will be known as the first Middle-East
origin Multinational organization making
high quality products for our consumers
the world over, taking pride in our products
and forever looking to grow across geographic
boundaries.
We will have the flexibility
& agility of a lean company and use
scale & strengths of a large organization
to be amongst the top five brands in every
market/product that we serve. Twenty years
from now, our brands will be as well known
as any in the world and will stand for high
quality & great customer satisfaction.
The AATCO team will be
known to work and think as any other Multinational
operation, being truly professional using
best practices at work, assist each other
by mutual co-operation & respect each
other’s capabilities, have purpose
of assignment and a collective common vision.
Each and every AATCO employee will be known
to have high ethical standards & morals
as demonstrated to colleagues, supervisors,
suppliers and customers.
Strategy:
AATCO will be a performance
driven and customer-focused organization
by setting, measuring and achieving goals,
whilst adhering to business values. This
in turn will result in AATCO achieving its
business strategy and vision, with a sustainable
profitable growth and mitigating risk.
AATCO uses the Balanced
Scorecard strategic tool to map
and build world class relationships with
all internal and external customers. The
BSC is adopted across both divisions of
AATCO, the Consumer Products division and
the Food Solutions division. Whilst Consumer
Products division is retail-consumer-centric
and Food Solutions looks into the needs
of the foodservice industry, the common
strategy drivers remain, Organic Growth
from Product Range expansion, Organic Growth
from Geographic increased coverage, Low-cost-per-unit
Philosophy with sustainable high Quality
orientation, Brand Delicio growth, Inorganic
business & Mergers/Acquisition opportunities
identification in line with current business
or resource synergies.
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