Brand building activities : promotions and exhibitions

AATCO AWARDS LOYAL DELICIO CONSUMERS 32" LCD TV FOR PARTICIPATION IN CONSUMER PROMOTION FOR DELICIO, THE PREMIUM FOOD CONDIMENT BRAND.

13 loyal "DELICIO" consumers were announced as lucky winners of a 32 Inch LCD TV at the draw held on 12th October 2008, by AATCO LLC (an Ali & Abdul Karim Group Co), for participating in a major exciting consumer promotion contest for Delicio held in September 2008 across the Sultanate of Oman. Delicio is the premium food condiments brand which serves the consumer with Delicious Tomato Ketchup, Tasty Mayonnaise, Tangy Salad Dressings & Exotic sauces.

At the draw held on 12th October 2008, officials from the Ministry of Commerce and Industry along with TEAM AATCO declared 13 lucky winners from different locations and different stores that participated in the Delicio Consumer Promotion. Premium supermarkets chains like LULU, CARREFOUR, SAFEER & KHIMJI’S participated in the Delicio Consumer promotion.

TEAM AATCO reached out to all the 13 lucky consumers personally and handed over the grand prize of 32 Inch LCD TV along with the winner's certificate and an attractive gift hamper from Delicio at the respective supermarkets which participated in the Delicio Consumer promotion.

Delicio is the Internationally acclaimed Brand of AATCO. Delicio has an international quality and taste profile accepted worldwide… a fact which would make all Omani consumers proud to see an Omani Brand acceptance internationally. Today, More than 30 Million consumers enjoy Delicio Products in 40 countries across 40,000 trade outlets.

AATCO LLC & MIDDLE EAST FOOD TRADING ANNOUNCES MAJOR CONSUMER PROMOTION FOR DELICIO, THE PREMIUM FOOD CONDIMENT BRAND IN BAHRAIN

In premium supermarkets chains like GEANT, CARREFOUR, AL MUNTAZAH, LAST CHANCE the Delicio team has placed attractive display stands, featuring wide range of Delicio promo packs and featuring the latest Delicio Television Commercial on a 32 Inch LCD TV.

The commercial showcases the Delicio brand range of ketchup, mayonnaise, salad-dressings and exotic sauces in a way that builds a relationship with the kids and the impact the brand has into their healthy eating habits, something which each mom looks to ensure!

In some outlets, a Delicio sales-promoter girl is at hand to explain the promotion dynamics and the brand benefit to the discerning housewife.
On Purchase of any Delicio promo pack, the consumer is entitled to a Delicio Coupon, which a customer can put in the Delicio Raffle box (after filling the relevant details in the coupon) at the customer service location of the respective supermarket for a lucky chance to win a 32 Inch LCD TV.

The promotion is valid till 31st December 2008. The final draw for the 32 Inch LCD TV will be held on 15th January 2009.

Brand building activities : promotions and exhibitions

LCD Promo campaign : Rolled in Major markets like KSA, Bahrain & Oman.
Outdoor Campaigns :- Delicio Branded Vans, outdoor hoarding campaigns.

Exhibitions : ANUGA, SIAL, PLMA, GULFOOD exhibitions at which AATCO is present for every year.

Media Campaigns : Delicio ads in leading news papers in each markets
PR Campaigns : Extensive PR in all leading newspapers about al Delicio activities.

Merchandising : Delicio Merchandisers guide customers and ensure proper and nice presentation of Delicio products in major retail outlets

Inshop Dislays: Delicio products huge displays made available at major Retail chains in the middle east like , Carrefour, Spinneys, LULU, Casino , Panda and Geant.

ATL & PR Activities BTL Activities